Last week, I spoke at Fundraising Day in New York with Dennis Lonergan and Jeff Brooks in the session 30 Ideas in 60 Minutes. If you weren’t able to catch our session, you can read the 10 tips I shared right here in Fundraising Success.
One excellent question we received during our session was how smaller organizations could go about testing the ideas we presented. Answer: many can’t conduct statistically valid tests (see Eliza’s earlier post about testing and statistical validity). Fortunately, you don’t need a large budget or donor file to implement a smart direct response program.
Instead, let larger organizations “pay” for your testing by mirroring best practices demonstrated in their programs. Be sure to share your gratitude – and keep the ideas coming – by giving regularly to their programs.
