Tagged as ‘Major Gifts’

05/09/10 A Lesson in Online Constituency Building From … Major Gifts

  The tools of traditional offline direct response fundraising produce terrifically concrete and immediate results. We solicit our donors, they respond, we measure our results. As the name itself implies, it’s a direct, largely black and white, medium. We either meet our fundraising goals or we don’t. While direct response produces wonderfully immediate and measurable […]