Tagged as ‘point of entry’

03/21/10 Things We Think We Know

The most successful membership programs excel, in large part, because they know how to strike up the conversation with prospective donors. Instead of would you like to make a gift? great membership programs approach us with questions like: what concerns you more: drilling in the Arctic, or deforestation in the Amazon? They ask our opinions: […]

11/10/09 The Best Point of Entry? Your Door.

Good development professionals put a lot of time and effort into creating points of entry for prospective donors to their organizations. You may be familiar with this strategy from Terry Axelrod’s point of entry event model, but the concept of creating opportunities for prospective donors to discover and become engaged in your organization has long […]