Tagged as ‘preinstatement’




04/13/10 Rethinking Reinstatement

Good direct response membership programs put a great deal of effort into recapturing lapsed donors, constructing dedicated, and often complex, plans for special solicitation and monitoring of lapsed donors – a.k.a. The Reinstatement Program. That’s because it’s almost always less expensive to reinstate a lapsed donor than it is to acquire a brand new one. […]

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