Tagged as ‘membership programs’
The most successful membership programs excel, in large part, because they know how to strike up the conversation with prospective donors. Instead of would you like to make a gift? great membership programs approach us with questions like: what concerns you more: drilling in the Arctic, or deforestation in the Amazon? They ask our opinions: […]
Good development professionals put a lot of time and effort into creating points of entry for prospective donors to their organizations. You may be familiar with this strategy from Terry Axelrod’s point of entry event model, but the concept of creating opportunities for prospective donors to discover and become engaged in your organization has long […]
The simplest things can escape us sometimes. We get so involved in the details of inspiring people to make donations to our organizations that we forget about our donors themselves. We can tell you how our programs our doing. We can tell you our average gift, percent response, open rate, cost to raise a dollar, […]
In direct response fundraising, “membership” in an organization is often a symbolic donor status, but a highly effective means of articulating and cultivating donor relationships. A donor is someone who makes a gift, but a member is someone who belongs. Membership conveys a sense of community, a basis for annual renewal and a framework for […]
