Tagged as ‘reinstatement’

08/10/11 11 Strategies For Extraordinary Fundraising in ‘11

Nonprofits have been soldiering through shaky fundraising territory for the past several years. With the addition of “fear index” and “double dip” to the mainstream economic crisis vocabulary in the past few days, we can probably expect those challenges to stay around for a while and maybe even intensify. So what do we do? First, […]

07/29/10 5 Bridge Conference Takeaways

The Bridge Conference is over, but as usual we left energized by the sessions and the company of over a thousand colleagues dedicated to advancing the missions of great nonprofits through better communications and fundraising. There was no shortage of good ideas and observations at #2010bridge, but these five stood out: 1. The hard ask is […]

04/13/10 Rethinking Reinstatement

Good direct response membership programs put a great deal of effort into recapturing lapsed donors, constructing dedicated, and often complex, plans for special solicitation and monitoring of lapsed donors – a.k.a. The Reinstatement Program. That’s because it’s almost always less expensive to reinstate a lapsed donor than it is to acquire a brand new one. […]