Tagged as ‘reinstatement’
The Bridge Conference is over, but as usual we left energized by the sessions and the company of over a thousand colleagues dedicated to advancing the missions of great nonprofits through better communications and fundraising. There was no shortage of good ideas and observations at #2010bridge, but these five stood out: 1. The hard ask is […]
Good direct response membership programs put a great deal of effort into recapturing lapsed donors, constructing dedicated, and often complex, plans for special solicitation and monitoring of lapsed donors – a.k.a. The Reinstatement Program. That’s because it’s almost always less expensive to reinstate a lapsed donor than it is to acquire a brand new one. […]