Tagged as ‘Social Media’
Nonprofits have been soldiering through shaky fundraising territory for the past several years. With the addition of “fear index” and “double dip” to the mainstream economic crisis vocabulary in the past few days, we can probably expect those challenges to stay around for a while and maybe even intensify. So what do we do? First, […]
It’s no secret that our organizations’ donors have been moving and shaking in the last decade. Not a week goes by it seems without a new report on the magnitude of their migration online, social, and mobile. One of the most exciting developments in donor communications as a result of all this has been a […]
The Direct Marketing Association Nonprofit Federation‘s annual DC Conference kicked off today bringing together 700+ nonprofit marketers from all over the country. The name of the conference this year is “Charting a New Course in Changing Times.” But with its focus on the fundamentals of direct marketing strategy – at all levels from beginner to […]
Last week I received a great question from a nonprofit that had recently set up a Facebook page. The organization was concerned about another page on Facebook for beneficiaries of its work because the page was run by a fan, and not the organization. Also, while the page didn’t purport to be the organization’s, it did incoporate its name. […]
“Integration” has been a buzz word in membership development for over a decade, and if last week’s DMA Nonprofit Conference is any indication, it shows no sign of going anywhere any time soon. Ten, fifteen, years ago, integration was about coordinating the relatively limited range of constituency building instruments at our disposal to optimal effect. It […]
Earlier this year my company decided to experiment with ways we could expand our Facebook community. We were excited by the prospect of widening our circle of friends who share our interests in donor action and philanthropy, from the arcane to the mainstream. But we were also interested in testing new options and possibilities for […]
The saying “content is king” has long been a dictum of web design, referring to the importance of desirable, engaging information to a website’s success, as recently affirmed in this CNET report. But in nonprofit membership and constituency development, it’s strategy – not content (or message for that matter) – that rules. Don’t get me wrong; content […]
Recently, there’s been some chatter in the press about the value of digital advocacy, including this article in the Washington Post, and this post by Foreign Policy blogger Evgeny Morozov. The term that comes up frequently is “slacktivism.” Born of “slacker” and “activism,” the term refers to supporting a social cause by taking an action […]
Let me just begin by clearing something up. Direct mail fundraising is not dead. (Here’s a nice article from Mal Warwick by the way on why.) In fact, for the vast majority of nonprofits, direct mail is still the most powerful, cost effective means of constituent engagement and giving. But how we’re using direct mail […]
