With Labor Day behind us, it’s officially crunch time for all of us involved in nonprofit development. We have year-end appeals to produce, annual reports to mail, goals to meet and – if we’re real gluttons for punishment – galas to manage.
So what are you doing reading this blog? You have work to do, and not a moment to waste! Quickly then, here are five shorthand reminders of what’s really important for your Q4 fundraising efforts:
- Renewal is still more important than upgrading this year. Here’s an article from our website with more on this.
- That said, you can always upgrade a committed donor more successfully and cost-efficiently than you can reinstate or engage a lapsed donor.
- But it’s also more cost effective to reinstate a lapsed donor than to find a brand new one.
- And yet, as your donors come and go, it’s still important to invest in brand new donor acquisition.
- Last but not least, it’s more important for your year-end efforts to be on time than perfect. Think 90% perfect;100% on time.
Do you have any other year-end essentials to suggest? Share them here! And be sure to check back often for more year-end fundraising tips.