How To Be a Better Fundraising Professional

1. Engage. Have you noticed that the best conversationalists – the people you always find yourself drawn to at gatherings – don’t actually talk that much? They ask questions. They stimulate ideas and opinion sharing. And they make you feel energized and special by their sincere interest in what you have say. If you want your nonprofit to be the one your donors are the most drawn to, try talking less and listening more.

2. Give. You ask your donors to upgrade, make extra gifts, respond to matching gift challenges, meet year-end shortfalls, and make stretch gifts. Do you do any of these things? If you want to effectively connect with donors, you yourself need to be one.

3. Dazzle. Whether you are talking to your donors in a ballroom or a living room, through a letter or a blog post, nothing inspires a donor like passion, intelligence and originality. It’s a lot of work to bring your A game to every donor communication. Fortunately your organization’s mission is well worth it.


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