Now More Than Ever

It’s a pity “now more than ever” is one of the most abused phrases in fundraising. Because it actually applies now. More than ever.

But I’m not talking about the need for philanthropy at a time when 14 million Americans being unemployed is just the tip of the iceberg.

I’m talking about our approach to fundraising and advocacy.

Yes, giving is down and the need is up. Obviously, now more than ever our nonprofits need contributions to fund our missions.

But if you really want to make something happen, the first “now more than ever” your nonprofit should be thinking about shouldn’t be your donors’ call to action.

It should be your own.

What is your nonprofit doing – now more than ever – to earn your donors’ involvement and trust? Emotional support is the precursor to financial support, and it’s more valuable.


Comments on Now More Than Ever

  1. Judith says:

    I hear you. Emotional support and engagement are much needed today. Not just because of the goodwill it builds but more importantly because it’s the right thing to do.

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