12

Sep

Perfection is Overrated


It rarely pays off in direct response fundraising to wait until you have the perfect words, the perfect design, the perfect data.

The secret is showing up. In email, direct mail, online, on the phone. Make a plan and stick to it. Don’t cancel.

Just show up. The more you do, the better you’ll get at it. And the better your results will be in the long haul.

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