Tagged as ‘direct mail fundraising’
11/10/09 The Best Point of Entry? Your Door.
Good development professionals put a lot of time and effort into creating points of entry for prospective donors to their organizations. You may be familiar with this strategy from Terry Axelrod’s point of entry event model, but the concept of creating opportunities for prospective donors to discover and become engaged in your organization has long […]
09/08/09 Back to Work Address
With Labor Day behind us, it’s officially crunch time for all of us involved in nonprofit development. We have year-end appeals to produce, annual reports to mail, goals to meet and – if we’re real gluttons for punishment – galas to manage. So what are you doing reading this blog? You have work to do, and not […]