Tagged as ‘cost per donor’




05/01/23 What’s the Right Cost Per Donor for Your Organization?

Most nonprofits acquire new donors at an up-front loss. In direct marketing terms, this loss is measured as “cost per donor.” It’s an important value that represents an organization’s investment in new donors – what each new donor “costs.” Once acquired, the expectation is that the organization’s new donors will yield some return that exceeds […]

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