Tagged as ‘file analysis’




03/28/10 Five Signs Your Organization Is Under Asking Its Donors

Donor development is a daily exercise in balance, particularly when it comes to solicitation frequency. How often should you ask? Are you asking too often? Or not often enough? Fortunately, your donors answer these questions by how they respond to your communications and solicitations. Here are five ways to tell if you’re not soliciting your […]

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03/07/10 Your March Strategic Planning Checklist: Part One

This month comes in like a lion in more ways than one. For organizations with July-June fiscal years, March is the most intensive month of the annual strategic planning calendar because, among other things, it’s when you’ll complete the analysis portion of your annual State of the Donor File evaluation. This means distilling the hundreds […]

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02/07/10 Your February Strategic Planning Checklist

Strategic planning isn’t a 3-week sprint before your budget is due. Done right, it’s a year-long cycle of self-evaluation and adaptation. If your organization’s new fiscal year begins in July, here are your strategic planning priorities this month: 1. Finish data collection for your State of the Donor File evaluation and start analyzing. You’ve given […]

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09/27/09 Taking the Pulse of Your Donors

The simplest things can escape us sometimes. We get so involved in the details of inspiring people to make donations to our organizations that we forget about our donors themselves. We can tell you how our programs our doing. We can tell you our average gift, percent response, open rate, cost to raise a dollar, […]

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