Tagged as ‘fundraising strategy’
06/16/11 Smart Marketing vs. Chasing Windmills
Share “What if we just got 100,000 people to each give us a couple of bucks?” “One percent response …
02/07/11 What’s the Right Cost Per Donor for Your Organization?
ShareMost nonprofits acquire new donors at an up-front loss. In direct marketing terms, this loss is measured as “cost per …
08/25/10 The Worst Reason to Ask Your Donors to Give:
ShareBecause it’s time to. Powerful fundraising is the intersection of strategy, passion and relevance. Of course we have communication calendars. …
06/21/10 Looking for Membership and Advocacy Ideas?
ShareMKDM‘s annual Idea Book is here! Highlighting some of our most effective membership and advocacy campaigns for national and regional …
03/28/10 Five Signs Your Organization Is Under Asking Its Donors
ShareDonor development is a daily exercise in balance, particularly when it comes to solicitation frequency. How often should you ask? …
