Tagged as ‘fundraising mistakes’




06/29/11 Direct Response #*¢!ups – Let’s Hear Yours!

Share One of the best national conferences on integrated direct response fundraising is right around the corner. If you haven’t …

06/16/11 Smart Marketing vs. Chasing Windmills

Share   “What if we just got 100,000 people to each give us a couple of bucks?” “One percent response …

11/29/10 The Problem With Year End Appeals

ShareI often get asked when the best time is for an organization to send its year end appeal. The problem …

09/23/10 How to Apologize to a Donor

Share  The author who wrote love means never having to say you’re sorry obviously didn’t know the first thing about …

09/01/10 Don’t Do That! A Few Reminders for Fall Fundraising

ShareIt’s only September 1, and still 95 degrees outside, but it’s already feeling like fall around my office. If you’re …

08/25/10 The Worst Reason to Ask Your Donors to Give:

ShareBecause it’s time to. Powerful fundraising is the intersection of strategy, passion and relevance. Of course we have communication calendars. …

07/15/10 5 Ways to Screw Up Your Next Direct Mail Campaign

Share  The road to direct response fundraising failure is paved with good intentions. Here are five ways you can really …

07/31/09 When Bad Communications Happen to Good Organizations

ShareI love fundraising and donor cultivation communications. In any form. Direct mail, email, websites, newsletters, annual reports, phone calls, donation …