Because it’s time to.
Powerful fundraising is the intersection of strategy, passion and relevance. Of course we have communication calendars. And we most certainly have fundraising goals.
But if you find yourself starting your next development/membership department meeting with “What are we gonna write about this month?” then take a step back.
Instead, ask yourself and your membership team:
What is our organization fired up about?
What gets our donors fired up?
Where is funding needed?
What do we want to have happen with this appeal? (And don’t just think about financial goals.)
Start here and your powerful message – and results – will follow naturally.