Tagged as ‘integration’
Integrated direct response fundraising has long been the pursuit of forward-thinking membership and development directors. But integration remains an ongoing challenge for most organizations – almost always for the same two reasons regardless of an organization’s size, funding, or mission. The channels like to change and organizations … don’t. Still, some organizations are much further […]
Recently I attended the DMAW’s monthly luncheon where a packed house turned out to hear Roger Craver, Founder of DonorTrends and editor of The Agitator, share his insights on integrating year end campaigns. For most, one big lesson had to be this: when Roger Craver’s speaking, you can’t afford to miss it. But in case […]
Nonprofits have been soldiering through shaky fundraising territory for the past several years. With the addition of “fear index” and “double dip” to the mainstream economic crisis vocabulary in the past few days, we can probably expect those challenges to stay around for a while and maybe even intensify. So what do we do? First, […]
MKDM‘s annual Idea Book is here! Highlighting some of our most effective membership and advocacy campaigns for national and regional nonprofits, the book is part portfolio, part how-to guide, part idea-generator – and it’s yours for free. To order your free copy, email your name, organization/company and mailing address to ideabook@mkdmc.com.
“Integration” has been a buzz word in membership development for over a decade, and if last week’s DMA Nonprofit Conference is any indication, it shows no sign of going anywhere any time soon. Ten, fifteen, years ago, integration was about coordinating the relatively limited range of constituency building instruments at our disposal to optimal effect. It […]
