Tagged as ‘year end fundraising’
If you’re on track with your year end calendar, it probably feels like November at your office – which means you are BUSY! Here’s a quick list of common fundraising pitfalls to avoid in order to create stellar year end campaigns. Don’t focus an appeal on your organization’s anniversary, or your founder’s birthday. Talk about […]
Recently I attended the DMAW’s monthly luncheon where a packed house turned out to hear Roger Craver, Founder of DonorTrends and editor of The Agitator, share his insights on integrating year end campaigns. For most, one big lesson had to be this: when Roger Craver’s speaking, you can’t afford to miss it. But in case […]
I often get asked when the best time is for an organization to send its year end appeal. The problem with this question, and the problem with year end appeals, is that they’re all too often viewed as single events that take place at a single moment in time. November 1, November 15, the Monday after […]
A lot of factors go into year end fundraising success: targeting, message, strategy, the economy, and current events, to name a few. These are big, important, perhaps even daunting, components of how well, or not, your year end campaigns turn out. But another predictor of success in year end fundraising – and one of the most […]
The road to direct response fundraising failure is paved with good intentions. Here are five ways you can really harm your direct mail results – so be sure to steer clear of these easily avoidable pitfalls as you start work on your fall appeals: 1. Mail early. If you want to stand out from the […]
For many nonprofits, November 15th is the most important day of the year on the membership development calendar. It’s on or within a few days of this date that many of us send our most important direct mail solicitation of the year – the Year End Appeal. And arguably, it’s what much of our work […]
With Labor Day behind us, it’s officially crunch time for all of us involved in nonprofit development. We have year-end appeals to produce, annual reports to mail, goals to meet and – if we’re real gluttons for punishment – galas to manage. So what are you doing reading this blog? You have work to do, and not […]
In June, Target Analytics released its Index of National Fundraising Performance for Q1 2009 indicating that direct response giving to nonprofits in the Target Index (35 million donors translating to nearly $2 billion in giving) was down in the first quarter of the year. This was not surprising on the heels of Giving USA’s report […]
