Tagged as ‘Online Giving & Action’
With online giving continuing to grow at a faster pace than giving overall according to the Blackbaud Index, it’s more important than ever for nonprofits to get serious about their online communications and fundraising strategies. And with one-third of online revenue being tracked to email according to the organizations represented in the newly released 2013 […]
On Tuesday night Susan G. Komen for the Cure announced to the public that it was pulling about $700,000 in annual funding to Planned Parenthood for breast cancer screening services. The next morning, amid bad press and widespread disapproval of the decision, they gave us what could very well be the ultimate case study in nonprofit antisocial […]
Board members are integral to nonprofits. Legally, of course, but more importantly, because of the incredible role they play in enabling nonprofits to run well and make an impact. They bring expertise, ideas, connections, funding and so much more to the organizations they serve. They are awesome. But sometimes, between you and me, they have […]
The sixth annual Bridge Conference on integrated marketing and fundraising for nonprofits ended Friday, but the great content will stay with us long after. Here are just a few words of wisdom from sessions I was lucky enough to attend at this year’s conference: “I’ve never regretted taking the high road.” – Jocelyn Harmon, Care2 […]
It’s no secret that our organizations’ donors have been moving and shaking in the last decade. Not a week goes by it seems without a new report on the magnitude of their migration online, social, and mobile. One of the most exciting developments in donor communications as a result of all this has been a […]
If you’ve ever been a Girl Scout, you probably have this campfire song permanently imprinted on your brain. I think about this song a lot as we encounter and test new membership development strategies with what seems to be increasing speed and frequency. As Tony Elischer pointed out at last week’s Bridge Conference, we can […]
MKDM‘s annual Idea Book is here! Highlighting some of our most effective membership and advocacy campaigns for national and regional nonprofits, the book is part portfolio, part how-to guide, part idea-generator – and it’s yours for free. To order your free copy, email your name, organization/company and mailing address to ideabook@mkdmc.com.
Last week, I spoke at Fundraising Day in New York with Dennis Lonergan and Jeff Brooks in the session 30 Ideas in 60 Minutes. If you weren’t able to catch our session, you can read the 10 tips I shared right here in Fundraising Success. One excellent question we received during our session was how smaller organizations could […]
The tools of traditional offline direct response fundraising produce terrifically concrete and immediate results. We solicit our donors, they respond, we measure our results. As the name itself implies, it’s a direct, largely black and white, medium. We either meet our fundraising goals or we don’t. While direct response produces wonderfully immediate and measurable […]
Recently, there’s been some chatter in the press about the value of digital advocacy, including this article in the Washington Post, and this post by Foreign Policy blogger Evgeny Morozov. The term that comes up frequently is “slacktivism.” Born of “slacker” and “activism,” the term refers to supporting a social cause by taking an action […]
