Direct Response #*¢!ups – Let’s Hear Yours!

One of the best national conferences on integrated direct response fundraising is right around the corner. If you haven’t yet registered for the Bridge Conference, taking place July 21-22 in Washington DC, I hope you will. It’s chock-full of valuable sessions representing best practices and breakthroughs in multichannel direct marketing. And with early bird rates in effect through July 5, it’s also respectful of nonprofit budget realities.

But I hope you’ll attend for another reason too: I could use your help!

Along with Dolores McDonagh of the National Trust for Historic Preservation, Evan Parker of The Nature Conservancy and Bonnie Catena of Amnesty International, I’ll be conducting a session that’s, well, a little different. Instead of sharing tips and case studies in how to do multichannel fundraising right, we’re going to be talking about how to recover – and even thrive – when you accidentally do it wrong.

Between the four of us, we have collected some amazing case studies in turning direct response snafus into successes. But we know there are more out there that we can all learn from … it’s just a matter of getting folks talking.

That’s where you come in. Have you found a way to make lemonade out of a direct response lemon? Then post your story here, or email it to topics@nthfactor.com. If we can use your story in our presentation, we’ll credit you of course at the conference and here on The Nth Factor. And you, in turn, will enjoy the satisfaction of helping your peers and colleagues become better fundraisers by learning how to navigate the inevitable bumps on the road to fundraising success.

So send in your stories. And if you’re at Bridge, stop by our session – Direct Response #*¢!ups: A Survival Guide – and say hello. I hope to see you there!


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