Tagged as ‘direct response copywriting’

03/25/13 A Common Sense Declaration … Or Why Thomas Paine Would Not Have Survived the Copy Approval Process

In January 1776, Thomas Paine’s pamphlet, Common Sense, was first published. It’s reported to have sold 500,000 copies in its first year. Considering that the population of the 13 colonies was around 3,000,000, a book would need to sell over 50,000,000 copies (or downloads) to reach the equivalent percentage of Americans today. Commemorating the publication’s […]