Tagged as ‘fundraising mistakes’
07/15/10 5 Ways to Screw Up Your Next Direct Mail Campaign 
The road to direct response fundraising failure is paved with good intentions. Here are five ways you can really harm your direct mail results – so be sure to steer clear of these easily avoidable pitfalls as you start work on your fall appeals: 1. Mail early. If you want to stand out from the […]
07/31/09 When Bad Communications Happen to Good Organizations
I love fundraising and donor cultivation communications. In any form. Direct mail, email, websites, newsletters, annual reports, phone calls, donation forms, Facebook pages, you name it. We save most of what we receive at my office – and anyone working or interested in donor communications should do the same. Over the years we’ve built up a library […]
