Want to lift your direct mail results? Unbrand.

When you really want to get noticed in the mail, sometimes – just sometimes – the best way to do this is to toss aside the things you usually do to get noticed.

Ditch your logo. Forget your official fonts. Chuck your PMS colors. Unbrand.


Instead, think totally unembellished, pure and simple words on paper. Once a year, have a meaningful conversation with your donors undistracted by the usual marketing devices. You’ll likely find that occasionally un-marketing can be very good marketing indeed.

Join me this Friday June 11 at Fundraising Day in New York where Dennis Lonergan, Jeff Brooks and I will be sharing 29 more direct response fundraising ideas that can make a big impact in your program.


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