The Boss of You

Quick: who do you work for?

Most people, when asked this question, will automatically tell you the name of their employer: “I work for Acme Incorporated, where I’m the VP of Sales and Marketing” (or something like that).

But “who signs your paycheck?” wasn’t really the question. And you, of course, are not most people: your employer is a nonprofit.

This means you don’t work for the Chair of your Board. You don’t work for the person who supervises you. You don’t even work for the nonprofit that employs you.

You work for your organization’s donors.

Your donors believe in something, and they have hired YOU – and everyone else in your organization, from the Executive Director to the administrative assistant – to achieve their vision.

So the next time you sit down to write a membership renewal letter, or a cultivation newsletter, or a fundraising email, remember this:

You are writing to your boss.

For insights and ideas on communicating with your real boss, join me on July 27th in Washington, D.C. at the AFP / DMAW Bridge Conference, where Robin Kornhaber and Jeff Costantino from Legacy, Evan Parker from The Nature Conservancy, and I will be sharing helpful case studies and tips in our session Six Steps for Building Donor-Centric Direct Response and Communications Strategies. Hope to see you there!


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