If you ever find yourself scratching your head about which tools to use for your fundraising efforts – or how to fit multiple channels together – you might want to pick up The Art & Science of Multichannel Fundraising this summer.
Eliza and I wrote one of the chapters in this new book from Direct Marketing IQ, and it contains eight more from multichannel fundraising thinkers and doers like Roger Craver of The Agitator, Jo Sullivan, Joe Boland of Fundraising Success magazine, and others. It also contains a bunch of robust case studies that illustrate cutting-edge applications of best practices in multichannel fundraising.
While the perspectives, case studies and channels discussed are refreshingly diverse, a few universal principles of multichannel fundraising come through loud and clear in the book. Most notably, whether it’s direct mail, email, telemarketing, mobile, social media, or all of the above, the new terrain of multichannel fundraising is guided by the same old-school basics of good marketing.
Happy reading, and happy Friday!
