Tagged as ‘direct mail fundraising’
Good development professionals put a lot of time and effort into creating points of entry for prospective donors to their organizations. You may be familiar with this strategy from Terry Axelrod’s point of entry event model, but the concept of creating opportunities for prospective donors to discover and become engaged in your organization has long […]
With Labor Day behind us, it’s officially crunch time for all of us involved in nonprofit development. We have year-end appeals to produce, annual reports to mail, goals to meet and – if we’re real gluttons for punishment – galas to manage. So what are you doing reading this blog? You have work to do, and not […]
Let me just begin by clearing something up. Direct mail fundraising is not dead. (Here’s a nice article from Mal Warwick by the way on why.) In fact, for the vast majority of nonprofits, direct mail is still the most powerful, cost effective means of constituent engagement and giving. But how we’re using direct mail […]
