Tagged as ‘Direct Response Fundraising’
Board members are integral to nonprofits. Legally, of course, but more importantly, because of the incredible role they play in enabling nonprofits to run well and make an impact. They bring expertise, ideas, connections, funding and so much more to the organizations they serve. They are awesome. But sometimes, between you and me, they have […]
Nonprofits have been soldiering through shaky fundraising territory for the past several years. With the addition of “fear index” and “double dip” to the mainstream economic crisis vocabulary in the past few days, we can probably expect those challenges to stay around for a while and maybe even intensify. So what do we do? First, […]
The sixth annual Bridge Conference on integrated marketing and fundraising for nonprofits ended Friday, but the great content will stay with us long after. Here are just a few words of wisdom from sessions I was lucky enough to attend at this year’s conference: “I’ve never regretted taking the high road.” – Jocelyn Harmon, Care2 […]
“What if we just got 100,000 people to each give us a couple of bucks?” “One percent response in new donor prospecting is terrible! We should accept nothing less than 99%.” “Our donors are too old. We need to get younger donors.” “What we really need to do is focus on major donor acquisition. […]
There is no shortage of advice in our industry on what small and mid-sized nonprofits can learn from larger nonprofits. It’s a frequent and valuable topic at conferences and in publications. But larger nonprofits can learn quite a lot from smaller ones too, particularly when it comes to direct response fundraising. Here are a few […]
Quick: who do you work for? Most people, when asked this question, will automatically tell you the name of their employer: “I work for Acme Incorporated, where I’m the VP of Sales and Marketing” (or something like that). But “who signs your paycheck?” wasn’t really the question. And you, of course, are not most people: […]
MKDM‘s annual Idea Book is here! Highlighting some of our most effective membership and advocacy campaigns for national and regional nonprofits, the book is part portfolio, part how-to guide, part idea-generator – and it’s yours for free. To order your free copy, email your name, organization/company and mailing address to ideabook@mkdmc.com.
Last week, I spoke at Fundraising Day in New York with Dennis Lonergan and Jeff Brooks in the session 30 Ideas in 60 Minutes. If you weren’t able to catch our session, you can read the 10 tips I shared right here in Fundraising Success. One excellent question we received during our session was how smaller organizations could […]
Good direct response membership programs put a great deal of effort into recapturing lapsed donors, constructing dedicated, and often complex, plans for special solicitation and monitoring of lapsed donors – a.k.a. The Reinstatement Program. That’s because it’s almost always less expensive to reinstate a lapsed donor than it is to acquire a brand new one. […]
Donor development is a daily exercise in balance, particularly when it comes to solicitation frequency. How often should you ask? Are you asking too often? Or not often enough? Fortunately, your donors answer these questions by how they respond to your communications and solicitations. Here are five ways to tell if you’re not soliciting your […]
