Tagged as ‘mobile giving’

02/17/11 Direct Marketing Basics are the New Black. Report From #dcnpconf

The Direct Marketing Association Nonprofit Federation‘s annual DC Conference kicked off today bringing together 700+ nonprofit marketers from all over the country. The name of the conference this year is “Charting a New Course in Changing Times.” But with its focus on the fundamentals of direct marketing strategy – at all levels from beginner to […]

11/16/10 Why Your Nonprofit Should Use QR Codes (Even If Your Donors Don’t)

There has been a lot of talk this year from np techies to fundraising pros alike about QR (“quick response”) codes – those blocky looking codes that, when scanned by your mobile device, take you to a URL or send a phone number or text to your smartphone. We’re seeing more and more case studies […]

01/31/10 Integration Revisited

“Integration” has been a buzz word in membership development for over a decade, and if last week’s DMA Nonprofit Conference is any indication, it shows no sign of going anywhere any time soon. Ten, fifteen, years ago, integration was about coordinating the relatively limited range of constituency building instruments at our disposal to optimal effect. It […]