Direct Marketing Basics are the New Black. Report From #dcnpconf

The Direct Marketing Association Nonprofit Federation‘s annual DC Conference kicked off today bringing together 700+ nonprofit marketers from all over the country.

The name of the conference this year is “Charting a New Course in Changing Times.” But with its focus on the fundamentals of direct marketing strategy – at all levels from beginner to advanced – the “new course,” it would seem, would be doing integrated direct response really, really well.

The “shock of the new” (the financial crisis, social media, even mobile giving …) has worn off a bit. There are no new darlings to fawn over, or financial upheavals to freak out about.

And so here we are: just us and the work.

How refreshing.

Follow the conference on Twitter via #dcnpconf and the DMA Nonprofit Federation @dmanf.


Add a Comment